The Brandologist Co.Prepared for Store My Goods · ACETECH 2026
Exhibition ROI · Architect Partnerships

Don't Just Exhibit.
Build Business That Continues After ACETECH.

An Exhibition ROI & Architect Partnership Growth Strategy for Store My Goods.

Presented by Sudhir Makhija · The Brandologist Co.
The Brandologist Co. × Store My GoodsExperience
From the exhibition floor

100+ Exhibitions. One Important Learning.

100+
Exhibitions
21+
Years in business
5
Exhibition geographies
Exhibited across
IndiaLondonSouth AfricaDubaiGermany
The learning

Exhibitions are rarely won at the stall alone. They are won in the weeks before and the weeks after.

“I've experienced exhibitions as a business owner investing my own money, not merely as someone advising from outside.”Sudhir Makhija
The Brandologist Co. × Store My GoodsBusiness background
A business owner who understands business owners

Strategy Backed by Real Business Experience.

Director
M-Core Industries Pvt. Ltd.
35 years
Manufacturing business legacy
~1 lakh
sq. ft. of manufacturing infrastructure
Pan-India
Business operations
Exports
To international markets
21+ years
Of entrepreneurial experience
AuthorTwo Amazon Bestsellers: The Optical Fibre Cable Dealer's Guide to SUCCESS and 7 Secrets to Double Your Profits in CCTV Industry
Beyond my own business

Experience working with businesses across sectors

  • Rice exporters
  • Machinery manufacturers
  • Design-and-build businesses
  • Mobile battery businesses
“I understand what it means to invest in an exhibition and expect real business in return.”
The Brandologist Co. × Store My GoodsThe real question
Before we talk about ACETECH

Is a Busy Stall the Same as a Successful Exhibition?

What's easy to count

A busy stall

  • Footfall
  • Business cards collected
  • Brochures handed out
  • A crowded stall
≠
What actually counts

A successful exhibition

  • Qualified conversations
  • Partner relationships
  • Booked meetings
  • Real opportunities
  • Revenue
Footfall is activity. Business outcomes are the objective.
The Brandologist Co. × Store My GoodsStore My Goods
Why Store My Goods has a strong foundation

A Brand Partners Can Confidently Recommend.

5
Major metrosDelhi NCR · Mumbai · Bengaluru · Hyderabad · Pune
50,000+
Storage monthsSubscriptions delivered to customers
5,000+
CustomersAcross individuals and businesses
Shark Tank India
Featured in Season 1Growth round led by JIIF and family offices
Household storageBusiness & warehouse storagePacking & pickup Insurance coverage24/7 CCTV-monitored facilitiesOffice relocationDocument storage
Corporate customers include
TCSAditya Birla GroupCarDekhoCARS24House of Masabaand others
Customer and storage figures as publicly reported in 2025.
The Brandologist Co. × Store My GoodsThe hidden opportunity
The hidden opportunity
Proposed growth opportunity · to be validated

An Architect Could Be More Than a Lead. They Could Become a Recurring Business Channel.

One designer relationship can touch many homes and offices every year, each with its own moment of storage need.

The Brandologist Co. × Store My GoodsThe system
The growth system

One Exhibition. Three Critical Phases.

01
Before

Attract the right people.

Decide who we want to meet, give them a reason to come, and book time with them in advance.

Starts now
02
During

Convert visits into qualified conversations.

Clear stall messaging, a team that knows its role, and a simple way to sort every visitor.

The show days
03
After

Convert conversations into business opportunities.

Fast, personal follow-up with clear ownership, tracking and reporting.

The weeks that follow

Most exhibitors put their effort into During. The outcome is largely decided in Before and After.

The Brandologist Co. × Store My GoodsPhase 01 · Before
Phase 01 · Before ACETECH

Decide Who to Meet. Then Invite Them.

Step A

Target

01
Architect & designer audience mappingWhich firms, which segments, which decision-makers.
02
Partnership propositionWhy a designer should recommend SMG, and what's in it for them.
Step B

Invite

03
Invitation campaignsPersonal, relevant invitations through the right channels.
04
Pre-booked meeting strategyFix meetings before the show instead of hoping for walk-ins.
Step C

Prepare

05
Exhibition messagingOne clear message the stall communicates at a glance.
06
Sales communicationWhat the team says, shows and leaves behind.
07
Tracking & preparationLists, owners and a tracker, ready before the show opens.
OutcomeWalk into ACETECH with a target list and meetings already in the calendar.
The Brandologist Co. × Store My GoodsPhase 02 · During
Phase 02 · During ACETECH

Every Visitor Gets Sorted, Not Just Greeted.

Stop
Stall communication that worksA clear message and natural conversation starters that bring the right people in.
Qualify
Role clarity for the teamWho greets, who qualifies, who handles architects. A few simple questions to sort every visitor.
Capture
Digital lead captureEvery conversation logged on the spot. No visiting cards lost in a bag.
Commit
A next step before they leaveA meeting, a site visit or a call, agreed while interest is high.
Lead qualification frameworkTagged before the visitor leaves
HOT
Live project or clear need. Decision-maker involved.
Next stepMeeting fixed at the stall
WARM
Relevant profile. Need is likely, but not immediate.
Next stepStructured follow-up and nurture
COLD
Not a fit right now.
Next stepLight-touch, kept on file
The Brandologist Co. × Store My GoodsPhase 03 · After
Phase 03 · After ACETECH

The Exhibition Ends. The Business Development Shouldn't.

01Qualified lead
02Personalised follow‑up
03Meeting
04Proposal / partnership discussion
05Business opportunity
What keeps the pipeline moving
Follow-up disciplineHot leads contacted within 48 hours. A fixed rhythm for everyone else.
Clear ownershipEvery lead has one named owner. Nothing falls between people.
CRM trackingEvery touchpoint logged, so no opportunity lives only in someone's phone.
ReportingA simple view of what moved, what's stuck and what happens next.
The Brandologist Co. × Store My GoodsMeasuring success
What success looks like

Success, Measured, Not Assumed.

ACETECH 2026 · Campaign scorecard
Targets to be jointly agreed
Architect & designer meetingsBefore · During
TargetTo be agreed
Qualified B2B leadsDuring
TargetTo be agreed
Relevant partnership conversationsDuring
TargetTo be agreed
Follow-up meetings scheduledAfter
TargetTo be agreed
Proposals or partnership discussions initiatedAfter
TargetTo be agreed
Attributable business opportunitiesAfter
TargetTo be agreed

We set the targets together during planning, track them through the campaign, and report against them after ACETECH.

The Brandologist Co. × Store My GoodsInvestment
Engagement options

Two Ways to Work Together.

Option A

Exhibition ROI Blueprint

₹95,000+ 18% GST
Total including GST: ₹1,12,100
  • Audience & partnership strategy
  • Core proposition & stall messaging
  • Invitation & follow-up templates
  • Lead capture & qualification playbook
  • Team briefing
  • Execution roadmap
SMG's team primarily executes, using our blueprint and playbook. Best for teams with in-house bandwidth.
Recommended for hands-on campaign support
Option B

Exhibition Campaign Support

₹2,75,000+ 18% GST
Total including GST: ₹3,24,500
  • Everything in Option A, plus:
  • Campaign messaging support
  • Creative coordination
  • Pre-event outreach planning & tracking
  • Lead-system setup
  • Team enablement
  • Post-event follow-up campaign support
  • Periodic reviews & optimisation
We work alongside SMG's team from planning through follow-up. Best when you want an experienced partner in the campaign.

Proposed fees. Final deliverables, ownership and timelines will be governed by an agreed scope of work. GST is additional. Media spends, booth fabrication, printing, travel and third-party expenses are excluded unless specifically agreed.

The Brandologist Co. × Store My GoodsThe cost of a weak system
Why a system matters

An Exhibition Is Already an Investment. A Conversion System Helps More of It Count.

Spent either way
  • Stall space & fabrication
  • Travel & logistics
  • Senior team time at the show
  • Collateral & promotion
These costs are fixed. What they produce isn't.
Leak 01
Weak pre-event targetingThe right architects never plan a visit.
Leak 02
Inconsistent qualificationStrong prospects get the same treatment as casual visitors.
Leak 03
Poor follow-upInterest cools, or goes to whoever calls first.

The investment is already committed. A system decides how much of it turns into business.

The Brandologist Co. × Store My GoodsNext step
The next step

Let's Make ACETECH the Beginning of Long-Term Business Relationships.

1
Select the engagement modelExhibition ROI Blueprint, or hands-on Campaign Support.
2
Approve scope and commercialsDeliverables, ownership and timelines confirmed in writing.
3
Appoint project owners and begin planningOne owner on each side. Audience mapping starts first.
ACETECH is in December. Invitations and pre-booked meetings need lead time, so the earlier we start, the stronger the Before phase.
“The objective isn't just to meet more people at ACETECH. It's to create more meaningful business opportunities from the people we meet.”
Sudhir MakhijaThe Brandologist Co. · hello@brandologist.in
The Brandologist Co.
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